Originally published in the Boston Herald February 26th, 2017

While millions of Americans from coast to coast will be tuning in to find out who takes home an Oscar at tonight’s Academy Awards, Richard Berberian, owner of Elyse Fine Jewelers in Reading, will be watching to see his original jewelry pieces that four nominees will be flashing on the red carpet.

The fact that four Oscar nominees, including “La La Land” sound editors and mixers, have confirmed they will be donning his jewelry tonight is a first for Berberian, who has been shipping his merchandise to the Los Angeles awards ceremony for the past five years.

“With each consecutive year, the more known I am and the more I am out of my rookie phase,” the gemologist and designer told the Herald yesterday.

“At this point in my career, I am out of high school and college and the real work starts now,” he said.

The businessman was first invited to showcase his products to guests and nominees in 2012, after a stylist noticed “Homeland” actress Morena Baccarin sporting a ring he designed on the cover of a magazine.

“I was surprised,” Berberian said of the honor. “I’m a little guy here in Boston. I was very encouraged, flattered and obviously excited.”

For the 5th year in a row, Elyse Fine Jewelers Gemologist, designer and owner Richard Berberian has hand crafted and designed precious necklaces, earrings and rings for the Annual Academy Awards. Herald photo by Mark Lorenz

But once the award show was over, Berberian said he was disappointed to see that his piece wasn’t worn by an A-list movie star — and let his L.A. contact hear about it.

“When I squawked a little bit he said, ‘Look around. How many designers from the Northeast do you see that have jewelry worn at the Oscars?’ ” Berberian said.

The businessman was first invited to showcase his products to guests and nominees in 2012, after a stylist noticed “Homeland” actress Morena Baccarin sporting a ring he designed on the cover of a magazine.

“I was surprised,” Berberian said of the honor. “I’m a little guy here in Boston. I was very encouraged, flattered and obviously excited.”

But once the award show was over, Berberian said he was disappointed to see that his piece wasn’t worn by an A-list movie star — and let his L.A. contact hear about it.

“When I squawked a little bit he said, ‘Look around. How many designers from the Northeast do you see that have jewelry worn at the Oscars?’ ” Berberian said.

And despite the initial letdown, Berberian said he was asked to send more pieces for the next four award shows and has had his pieces worn by Oscar-winner Gabourey Sidibe and Sharon Osbourne, the latter of whom he says has become a loyal customer ever since.

“She wore a ring with purple and red sapphire,” Berberian said of Osbourne. “Every year she’s worn something of mine — she’s become a fan.”

Film director and Oscar nominee Patrick Osborne will be wearing Berberian’s custom-designed cufflinks and a ring at tonight’s show, pieces he’s particularly excited to see because it’s the first time he’s been asked to send jewelry exclusively for men.

These 47 Karat Citrine with 5 karat amethyst, and 1/2 Karat diamonds are one of 20 pieces headed to the Academy Awards. For the 5th year in a row, Elyse Fine Jewelers Gemologist, designer and owner Richard Berberian has hand crafted and designed precious necklaces, earrings and rings for the Annual Academy Awards. These earrings retail for $14,000. Which celebrity will be wearing their fine jewelry will not be known until Oscar night. Herald photo by Mark Lorenz

“I feel men tend to be overlooked when it comes to that,” Berberian said. “Literally all of my men’s pieces got picked.”

And though he’s becoming more well known thanks to the post-Oscars buzz, Berberian said local customers should know he’s still designing jewelry with them in mind.

“The mindset shouldn’t be whether a jewelry piece is $800 or $80,000,” he said. “All of our jewelry is unique and personal … It’s real jewelry for real people.”