From The Boston Herald

Money Where His Mouth Is

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Chillin' and grilling for the average Joe means a backyard bash and a
few brewskis. For Celtics [team stats] center Kendrick Perkins [stats]
it involves a smile brimming with diamonds, the bejeweled mouthpiece
of the elite rap and sports set.

That the Celtics center recently spent thousands on oral bling is no
surprise to jeweler Richard Berberian of Reading, who has dozens
celebrity clients on his roster.

`If they win, I win,' Berberian said of Boston's players and `playas.'

More surprising is the unpretentious locale of Berberian's business,
Elyse Jewelers: an unassuming spot on Main Street in Reading, neatly
set back from gas stations, an insurance company and a garden center.

`Geographically, it's the apex of everything around here - Boston, the
Mass Pike, New Hampshire. It's private, it's safe, it's easy to
park. It works really well for celebrities and athletes,' Berberian
said. `A lot of people come in and see the type of jewelry I carry and
say, `It doesn't look like Reading.' That's because my market, for the
most part, isn't.'

A glance at his star-studded walls tells you that the glitterati leave
with shining grins, designs combining geometric shapes and stones. His
accessories have adorned Channel 7's Victoria Block, Mario Lopez and
Shelley Hennig of `Days of Our Lives.'

Berberian just wrapped up a season accessorizing `Superstars of Dance'
hosts Michael Flatley and Methuen's own former Miss USA, Susie
Castillo. He's also enjoyed an `American Idol' hook-up: one of his
latest pieces, a stunning 113-karat blue topaz pendant necklace, was
slated for exposure on America's top-rated show - until, for the first
time in the show's eight-season history, no female contestant made the
finale.

`I like working with color, making larger pieces using gemstones that
are more nontraditional,' said Berberian. `I'm doing a lot of work
with lesser-priced but striking gems like beryl. I've made some really
cool pieces out of topaz and quartz - striking gems but not
over-the-top expensive. I like building more substantial pieces that
grab your attention.'

He's captured the eye of Canadian-cum-Boston designer Samuel Vartan,
with whom he worked for Boston Fashion Week.

Vartan, who has used the same metal belt designs of Berberian's that
have adorned the likes of Paris Hilton and supermodel Karolina
Kurkova, said: `His work really does have a very Mediterranean
cultural theme to it. Europeans like nice, exorbitant jewelry and his
is very obviously tastefully done, but it can easily be the other way
around.'

Vartan says his spring-summer collection is an `ode to Mediterranean
cultural living' that includes resortwear influenced by Italy and
Turkey. Berberian, a seventh-generation jeweler in a family with
Turkish and Armenian roots, says he particularly likes Italy, where
he's traveled frequently for business and pleasure, and is inspired by
architecture.

There are several affordable pieces in Berberian's My First Gems
collection, a line ranging from $95 to $2,999 (for one-carat ideal-cut
diamond studs) geared toward children. But he's quick to note, `It's
not kiddie jewelry.'

`It's not necessarily small, either,' he said. `Everything is set in
gold or platinum; you can wear it your entire life. I've sold as much
of this to adults as to people' buying for children.

One versatile three-in-one diamond-pendant design features concentric
circles that can be worn together or individually with just the
yellow-gold or diamond circles. Sales of the ideal-cut diamond studs
have been steady, he said, especially in graduation season, and
Berberian envisions a long future for them: `Quarter-carat sets might
be too small for a young woman. But they'd make perfectly matched side
stones to any engagement ring.'

And Berberian is feeling the love: Despite the economically driven lag
in the retail jewelry market, Elyse's bridal business is going
strong. (He recently ran a Jordan's Furniture-like promotion, where if
it rained on a couple's wedding day, their rings were free; Jordan's
offered free furniture if the Red Sox [team stats] won the World
Series.)

`I think it's to the point where if it's time for a young couple to
get engaged, it doesn't matter what the economy's doing. If it's time
to pull the trigger, you pull the trigger,' he said. `Maybe instead of
spending $10,000, they're backing off and it's going to be $7,000. But
all the boomers kids are coming of age. There's a huge crop of kids
getting engaged and married.'

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Is this The Ultimate Engagement Ring?  Check out this spectacular classic 3-stone design featuring a colorless 6.02 CT Radiant Cut Diamond, flanked by Brilliant Cut Trapezoid shapes and set in Platinum. GIA Certified, of course!  Enjoy!

We love the clean lines of this beautiful Emerald Cut Diamond, complimented by a cut-corner Halo of Round Brilliant Cuts to follow the lines of the Emerald center. The top nests on a thin, common-prong diamond shank that will flush-fit with any Wedding Band! This engagement ring is an eye catching look that we hand-craft in Platinum, Yellow, White or Rose Gold!

Add a little spice to your Engagement Ring with a diamond Halo to create a larger look and a sparkling touch! 
What makes Elyse halo style rings different from all of the others? First, we hand-pick and match every diamond going in the halo to the clarity, color and proportions of the center stone. We then hand-make each halo to the exact dimensions and shape of the center Diamond for flawless craftsmanship!

We love the design aesthetic of Phillip Gavriel New York. Check out this bold and easy-to-wear fashion Ring featuring a large cushion-cut Black Onyx set in Sterling Silver & 18K Gold. A stunning look at just $350.  In stock at Elyse and available in half-sizes from 5 to 8.

Fashion Week 2019 puts a smile on my face! I'm always thankful for your friendship, support of my work and Elyse Jewelers! -Richard Berberian

While we love designing cool and unique Engagement Rings, sometimes our classic 3-stone speaks volumes! Check out this one featuring a 3.25CT GIA Certified Round Brilliant Cut center Diamond, flanked on each side by matched 0.40CT Tapered Baguettes set in Platinum. Timeless. Elegant. Simply Elyse!

Why we love being a Custom Jeweler! “So, this journey started out by our finding Elyse Fine Jewelers and coming in to see if they could fix a couple of loose prongs on the original setting of my ring. 
We met Richard, who informed us that the prongs where beyond repair due to wear over the years. This was very shortly after a family tragedy and the loss of our daughter. What transpired from here resulted in Richard creating a one-of-a kind piece that tells our story. From using my original Diamond, my mother's Diamond and then selecting my daughter's birthstone of Sapphire, to encasing locks of her hair in the finished piece, his work became one of meaning, compassion and dedication, along with everyone at Elyse Jewelers. 
Thank you for making a one of a kind Ring that honors the life our beautiful daughter.“ - David & Janice C.

Happy Valentine’s Day from all of us at Elyse Jewelers! Nothing say’s “I love you” quite like a special piece from Elyse Jewelers! Surprise your lady with bright and colorful Earrings, a Necklace or Right-hand Ring!  Elegant, affordable and great for daily wear!

Hey Men! Elyse Jewelers has something special for you too this Valentine's Day! We carry a full range of gifts just for you!  Check out our collection of Bottle Breacher products, Cuff Links, Bracelets, Watches, Money Clips, ST DuPont Cigar Lighters & Cutters, Writing Instruments (a fancy word for Pens) and much more! Enjoy Valentine's Day while she gets to enjoy her Diamonds and Gemstones!

Beyond excited for our own transplanted Cape Cod girl, Kate McGarry - Best Jazz Vocal Album - shining in Elyse Jewelry at the Grammy Awards! And let’s not forget guitarist Keith Ganz and keyboardist Gary Versace! So happy for you all and thankful for your support of Elyse!

Meet one of our good friends, Elizabeth Gemelli - a legend to the Boston wedding scene and Justice of the Peace. 
Through the course of her years in the industry, Elizabeth has experienced and seen it all. Her new book, Go Behind the Scenes with a Wedding Planner - "Bride Regrets, Helpful Hints and True Tales", is a must read for those planning their wedding. 
We have signed copies of her book at Elyse Jewelers. Available for purchase, or FREE as our gift to you when you purchase an Engagement or Wedding Ring from Elyse!

Most people look to Elyse for Custom Jewelry. But did you know as Master Jewelers, restoring a family heirloom piece to like-new is one of our other specialties? From matching damaged, antique-cut gems to hand engraving vintage metal-work, our expert restoration skills are unmatched! We'll keep your heirloom jewelry ready to pass on to the next generation!

Natural Pearls come in all shapes and sizes!  These one-of-a-kind Elyse pieces feature lustrous, 23mm-36mm Natural Baroque Pearls that magically reflect the skin tone and color of the clothing one is wearing. The Pearls fire colors of Gold, Sand, Pink and Green from a base of White. Set in 18K Yellow Gold and accented with White Diamonds, each link is hand-made to fit the Pearl.

How gorgeous are our Elyse custom “Feather” Rings? Each piece requires are amazing amount of craftsmanship and precision to complete. This Elyse design showcases 1.50 TCW of Round Brilliant White Diamonds, set in your choice of  14K or 18K White, Yellow or Rose Gold. The pieces create a stunning look when worn separately,  but can also be worn as pairs in opposing directions for a  statement!

One of our most coveted Elyse Necklaces features Ethiopian Opals & Diamonds  and was designed to grace the Oscar stage next month. A featured piece in our Academy Awards showcase, this Necklace of Ethiopian Opals sourced from the Welo Mine displays multiple plays-of-color at every angle. Deep shades of Green, Yellow and Orange have amazing depth that is accentuated by gleaming white Diamonds! We think this piece will be a Red Carpet hit this season!

Let's talk Pearls - our favorite of the organic gems! Here we are featuring a strand of fresh water pearls with a Rose Gold clasp. These pearls are 9-10mm, clean, lustrous and stand out for their delicate pastel colors. An affordable, easy-to-wear wardrobe staple and great for winter travel to a warm location.