From The Boston Herald

Money Where His Mouth Is

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Chillin' and grilling for the average Joe means a backyard bash and a
few brewskis. For Celtics [team stats] center Kendrick Perkins [stats]
it involves a smile brimming with diamonds, the bejeweled mouthpiece
of the elite rap and sports set.

That the Celtics center recently spent thousands on oral bling is no
surprise to jeweler Richard Berberian of Reading, who has dozens
celebrity clients on his roster.

`If they win, I win,' Berberian said of Boston's players and `playas.'

More surprising is the unpretentious locale of Berberian's business,
Elyse Jewelers: an unassuming spot on Main Street in Reading, neatly
set back from gas stations, an insurance company and a garden center.

`Geographically, it's the apex of everything around here - Boston, the
Mass Pike, New Hampshire. It's private, it's safe, it's easy to
park. It works really well for celebrities and athletes,' Berberian
said. `A lot of people come in and see the type of jewelry I carry and
say, `It doesn't look like Reading.' That's because my market, for the
most part, isn't.'

A glance at his star-studded walls tells you that the glitterati leave
with shining grins, designs combining geometric shapes and stones. His
accessories have adorned Channel 7's Victoria Block, Mario Lopez and
Shelley Hennig of `Days of Our Lives.'

Berberian just wrapped up a season accessorizing `Superstars of Dance'
hosts Michael Flatley and Methuen's own former Miss USA, Susie
Castillo. He's also enjoyed an `American Idol' hook-up: one of his
latest pieces, a stunning 113-karat blue topaz pendant necklace, was
slated for exposure on America's top-rated show - until, for the first
time in the show's eight-season history, no female contestant made the
finale.

`I like working with color, making larger pieces using gemstones that
are more nontraditional,' said Berberian. `I'm doing a lot of work
with lesser-priced but striking gems like beryl. I've made some really
cool pieces out of topaz and quartz - striking gems but not
over-the-top expensive. I like building more substantial pieces that
grab your attention.'

He's captured the eye of Canadian-cum-Boston designer Samuel Vartan,
with whom he worked for Boston Fashion Week.

Vartan, who has used the same metal belt designs of Berberian's that
have adorned the likes of Paris Hilton and supermodel Karolina
Kurkova, said: `His work really does have a very Mediterranean
cultural theme to it. Europeans like nice, exorbitant jewelry and his
is very obviously tastefully done, but it can easily be the other way
around.'

Vartan says his spring-summer collection is an `ode to Mediterranean
cultural living' that includes resortwear influenced by Italy and
Turkey. Berberian, a seventh-generation jeweler in a family with
Turkish and Armenian roots, says he particularly likes Italy, where
he's traveled frequently for business and pleasure, and is inspired by
architecture.

There are several affordable pieces in Berberian's My First Gems
collection, a line ranging from $95 to $2,999 (for one-carat ideal-cut
diamond studs) geared toward children. But he's quick to note, `It's
not kiddie jewelry.'

`It's not necessarily small, either,' he said. `Everything is set in
gold or platinum; you can wear it your entire life. I've sold as much
of this to adults as to people' buying for children.

One versatile three-in-one diamond-pendant design features concentric
circles that can be worn together or individually with just the
yellow-gold or diamond circles. Sales of the ideal-cut diamond studs
have been steady, he said, especially in graduation season, and
Berberian envisions a long future for them: `Quarter-carat sets might
be too small for a young woman. But they'd make perfectly matched side
stones to any engagement ring.'

And Berberian is feeling the love: Despite the economically driven lag
in the retail jewelry market, Elyse's bridal business is going
strong. (He recently ran a Jordan's Furniture-like promotion, where if
it rained on a couple's wedding day, their rings were free; Jordan's
offered free furniture if the Red Sox [team stats] won the World
Series.)

`I think it's to the point where if it's time for a young couple to
get engaged, it doesn't matter what the economy's doing. If it's time
to pull the trigger, you pull the trigger,' he said. `Maybe instead of
spending $10,000, they're backing off and it's going to be $7,000. But
all the boomers kids are coming of age. There's a huge crop of kids
getting engaged and married.'

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One of our most coveted Elyse Necklaces features Ethiopian Opals & Diamonds  and was designed to grace the Oscar stage next month. A featured piece in our Academy Awards showcase, this Necklace of Ethiopian Opals sourced from the Welo Mine displays multiple plays-of-color at every angle. Deep shades of Green, Yellow and Orange have amazing depth that is accentuated by gleaming white Diamonds! We think this piece will be a Red Carpet hit this season!

Let's talk Pearls - our favorite of the organic gems! Here we are featuring a strand of fresh water pearls with a Rose Gold clasp. These pearls are 9-10mm, clean, lustrous and stand out for their delicate pastel colors. An affordable, easy-to-wear wardrobe staple and great for winter travel to a warm location.

Simplicity is always beautiful when Diamonds are involved! These Elyse designed Diamond drop earnings in 18K White Gold are the perfect length to flatter every women's lifestyle - from Boardrooms to Ballrooms!

Did you know now through Valentine's Day is peak Engagement Ring season? These classic Elyse designs have been among our most requested styles in recent weeks! 
Here we are showcasing our elegant, flush-fit solitaire design on a shared-prong diamond shank. This design works perfectly with center diamonds ranging in size from 1.00 CT to 3.00 CT. 
Made in-house, we match all of the Diamonds in the band to the color, clarity cut and proportions of the center diamond to create perfection in a ring. We love the classic and lasting look of these Engagement Rings as much as you do!

Look who's wearing a Sablier watch from Elyse Jewelers.  None other than stylish Kyle Draper from NBC Sports Boston! Kyle is sporting a limited edition Sablier Grand Cru watch in polished stainless steel with a Cabernet dial! You can check out his special watch (#20 of 48) during telecasts of the Boston Celtics on NBC Sports Boston!

Exploding with an iridescent blue color, this custom Elyse Ring features a rare 8.80CT Cushion-cut natural Blue Zircon center stone, nested in a double halo of Brilliant White Diamonds. Timeless. Elegant. Elyse!

Check out these magnificent, One-of-A-Kind Earrings featuring "bookends" of Natural Boulder Opals surrounded by Raspberry Sapphires set in 18K Rose Gold. The vibrant colors will take your breath away and pair perfectly in this combination. Enjoy!

A staff favorite are these delicate Elyse leaf-motif Rings! Each Ring is micro-pave set with 83 Round Brilliant Cut Diamonds! The workmanship of this microscopic diamond setting technique is incredible, delicate and shows off each full Diamond to perfection. Available in 14K White, Yellow or Rose Gold! Enjoy!

ON TIME FOR THE BIGGEST NIGHT OF THE YEAR!

It's almost time to ring in the New Year - and there is no better way to do that than treating yourself to a Limited Edition Sablier "Grand Cru"  watch and a VIP Dinner for Two at The Capital Grille! Exclusively from Elyse Jewelers!

Inspired by wine, Forbes Magazine calls the Sablier Grand Cru "one of 5 watch brands to watch". We couldn't agree more. Sablier is the only watch in the world with a concave Dial & Crystal and interchangeable straps that range from exotic leathers to natural cork! 
The Sablier Grand Cru is available in 6 Dial Colors, with 2 Case options and is strictly limited to 48 numbered timepieces of each style in the worldwide edition. Supremely comfortable. Stunning looks. Automatic movements. Designed in the USA and manufactured in Switzerland. Starting at $3,495.00, the Sablier Grand Cru has "eyes" unlike any other watch!

Come in to Elyse now through closing on New Years Eve and purchase a Sablier Grand Cru in time to welcome in the New Year and enjoy a spectacular VIP Wine Dinner for Two at The Capital Grille, courtesy of Elyse Jewelers!

SILENT NIGHT.  SPEECHLESS MORNING!

Congratulations to Elyse clients Sotiri and Julia on your Christmas Engagement! We were thrilled to work with you to create a gorgeous 1.50 CT Oval Diamond Solitaire Engagement Ring that suits Julia perfectly!
May you enjoy many years together in good health!

Welcome to Day 7 of our Santa Specials! All of us at Elyse concur that for our final day, we saved one our best special items for last. Green is the color of the season, so enjoy these gorgeous Cushion-cut or Round Brilliant Chrome Tourmaline Earrings & Necklaces, each with Diamond Halo settings in14K White Gold!  Available until we close at 3PM on Christmas Eve, unless we sell-out earlier.
These Tourmalines are all over 1 CT each and nestled in 1/5 CT of gleaming White Diamonds. Our regular $1,250.00-$1,850.00.  Just $625 - $925.00.  Amazing!

Day 6 of our 7 Days of Santa Specials is a pick from our own Lori K!  It's tough to beat an Elyse Diamond Station Necklace, featuring a half carat (0.50 TCW)  of gleaming, white Diamonds set in 14K White Gold. The piece is adjustable between 16"/18" length to accommodate different clothing necklines. One of our best buys this season at $900.00. Very limited quantities. While supplies last.

Day 5 of 7 Days of Santa’s Specials!  Hand-crafted in our own shop, these beautiful Red Garnet & Diamond Halo Earrings & Pendants are available in Cushion Cut and Oval shapes. Set in 14K Yellow or White Gold and starting at just $400.00, these have a classic look in the color of the season. The pieces pictured are the last of this season's production, so stop in or give us a call to make one of them yours! .
#garnet #diamonds #diamondhalo #redgems #earrings #necklaces #goldjewelry
#glitter

We are at day 4 of our 7 Days of Santa Specials! Today's pick is one of Richard's favorite organic gems - Natural South Sea Pearls. These Rubber & Pearl Bracelets and Necklaces are a trendy spin on a classic that catch everyone's eye! A featured Elyse piece already at an amazing price point and for today only, we offer them at - 50% off our regular price! Give us a call or stop in to claim one! Limited quantity, while supplies last!

Say Hello to day 3 of our 7 Days of Santa's Specials! Today's pick is from our own in-house fashion stylist, Sophie! 
Stacking rings are on trend this season and everyone is loving our Elyse stacking collection of 15 stacking designs that can work together or independently. Each style is available in White, Yellow and Rose Gold, set with Diamonds or Colored Gems. Mix and match for different looks! They look amazing individually, stacked with a simple engagement ring, or grouped together on the right hand too!

Today and tomorrow only, get 50% off our regular price. Give us a call or stop in to claim one to make a hit this Christmas! And there's still time for FedEx to deliver to our out-of-town fans.

WELCOME TO MEN'S PANIC NIGHT - THIS THURSDAY AT ELYSE! 
Ladies - send your man our way and we will make sure you get what you really want this Christmas! You can even call and speak to Isabel, Sophie or Christine and give us your wish list in advance!

This is one of our most fun events of the year and a night for Men on a mission to impress the special woman in their life - even as they talk sports, sip single malt Scotch, enjoy great food from Joe Fish Restaurant and take home a rare DAV Cigar!

5 - 9PM  and only at Elyse Jewelers!